Working at DataSift


I have worked at DataSift  since the beginning of 2011 and a lot has changed since then. We were around 15 employees and all based in a small office in Reading. Since then we have expanded like crazy and have 120 employees spread over offices in Reading, San Francisco and New York.

So what do we do? We are the only independent reseller of social data in the world. We ingest data from tons of sources and that list is expanding all the time, for instance we are one of a handful of companies in the world that has access to firehoses from Twitter, Tumblr, WordPress, Disqus and many more. These streams give us every single public tweet/post/photo/reblog in real-time, equating to tens of thousands of pieces of data per second! Most of these sources are in real-time and we help brands, agencies, researchers, analysts and many other types of companies, access all this data to get more information on what their customers, competitors and audiences are doing. This is all in real-time with sub-second latency from end to end. Some great use cases:

  • Using social media data to help make casting decisions for major movie productions
  • Customer service systems
  • Monitoring performance of TV adverts/programmes

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